🤝 Area

Sales

Building commercial relationships and closing deals.

🤝 Sales★★☆

🚪

Cancellation / drop-off rate

The share of customers (or revenue) that leave the company in a given period.

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Churn also shows up in

🧩 Product

Analyzed through usage behavior to spot signs a customer is about to cancel before they actually do.

💰 Finance

Used to project future revenue and to calculate the real LTV of the customer base.

🤝 Sales★☆☆

🧾

The average amount spent per customer in each purchase or contract.

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Average ticket also shows up in

💰 Finance

A direct component of MRR calculation and revenue projections.

📣 Marketing

Used to decide whether it's worth investing more in winning new customers or in selling more to existing ones.