🧩 Origin: Product★☆☆
MVP
Minimum Viable Product
The smallest version of something that already delivers real value and lets you learn from real usage.
What it is
MVP doesn't mean "do it badly" — it means doing the essential part first to test a hypothesis with the least possible effort, before investing in something bigger and more complete.
Where else it shows up
📣 Marketing
Used to test a new campaign or channel at a small scale before committing the whole budget.
Example: Before launching a national campaign, the team tests an MVP of it in a single city.
🤝 Sales
A commercial "pilot" with a few customers before training the whole sales team on a new offer.
Example: A new service package is sold first as an MVP to 5 customers, before entering the official catalog.
Related terms