🧩 Origin: Product★☆☆
NPS
Net Promoter Score
A score from 0 to 10 that measures how likely customers are to recommend the company/product to someone else.
What it is
NPS is calculated from the question "on a scale of 0 to 10, how likely are you to recommend...". Whoever answers 9-10 is a promoter, 7-8 is passive, 0-6 is a detractor. The final score is % promoters − % detractors.
NPS = % of Promoters − % of Detractors
Where else it shows up
🤝 Sales
Promoter customers become a source of referrals and sales case studies.
Example: The sales team uses a list of customers with NPS 10 as references when selling to new prospects.
📣 Marketing
Promoters are invited to leave public testimonials and reviews.
Example: A campaign asks for a public review only from customers who gave a 9 or 10 on NPS.
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