📣 Origin: Marketing★☆☆
Persona
A semi-fictional profile that represents a real type of customer, used to guide decisions.
What it is
A persona isn't a real person, but a portrait based on real data and patterns from a group of customers — used to decide how to communicate, what to build, and who to sell to.
Where else it shows up
🧩 Product
Used to prioritize features by thinking about the needs of a specific user profile.
Example: The product team checks whether a new feature solves a real problem for the "overloaded manager" persona.
🤝 Sales
Used to adapt the sales pitch to different buyer profiles.
Example: The sales team uses a different approach for the "technical decision-maker" persona versus the "financial decision-maker" persona.
Related terms